Case Study / Dental Clinics
East Columbia Dental
A dental practice competing for new patients against clinics minutes away in every direction.
Client Work
Ongoing engagement · Metrics labeled Sample are directional targets pending final reporting
The Challenge
- New patient inquiries relied almost entirely on insurance directory listings
- The website didn't answer common financing and insurance questions upfront
- Review volume didn't reflect the quality of patient outcomes
- Hygiene recall and reactivation weren't running on a consistent schedule
The Strategy
We strengthened local SEO and Google Business Profile visibility, rebuilt key service pages to answer financing questions before the first call, and automated hygiene recall to keep the schedule full.
Before
New patient inquiries relied heavily on directory listings; recall was manual and inconsistent
After
Service pages answer financing questions upfront; recall now runs on an automated schedule
Execution
What we actually built.
- Optimized Google Business Profile and local citation consistency
- Rebuilt service pages for procedures with clear financing and insurance information
- Implemented automated review requests post-appointment
- Set up automated hygiene recall and reactivation campaigns
Sample Results
Sample
New patient inquiries trending up post-launch
Sample
Review volume increased after automation
Automated
Hygiene recall now runs on a fixed schedule
Your Turn