Ideas worth the read
No 'ultimate guides' padded with filler. Specific, opinionated writing on what actually moves marketing performance.
Why Your Marketing Feels Disconnected (And What Actually Fixes It)
Most businesses don't have a marketing problem. They have an integration problem — five vendors, five tools, zero shared data.
Spiffy Strategy Team · 6 min read
Local SEO in 2026: What Actually Moves the Map Pack
Proximity, relevance, and prominence still decide the map pack. Here's what actually moves each one — and what's mostly noise.
Spiffy SEO Team · 7 min read
Google Ads vs. Meta Ads: Which Should Get Your Next Dollar
It's not about which platform is 'better.' It's about matching each platform to how your specific customer actually buys.
Spiffy Paid Media Team · 6 min read
The Rebrand Trap: When a New Logo Won't Fix What's Broken
A new visual identity feels like progress. Sometimes it's just an expensive way to avoid a harder conversation about positioning.
Spiffy Brand Team · 5 min read
Why Your Website Isn't Converting (It's Rarely the Design)
Before redesigning anything, check whether visitors even know what you want them to do. Most conversion problems live there.
Spiffy Web Team · 6 min read
AI Overviews Are Changing SEO. Here's What Actually Still Works
Generative search hasn't replaced SEO fundamentals. It's raised the bar for how clearly your content has to answer the question.
Spiffy SEO Team · 7 min read