Google Ads
Talk About My Campaigns — spend that converts before it scales.
What usually goes wrong first
- Cost per click keeps climbing while conversions stay flat
- Broad match keywords are burning budget on irrelevant searches
- Landing pages don't match what the ad actually promised
- Nobody's checked the account structure in over a year
Structured campaigns, tested creative, tracked conversions
We build tightly themed campaigns matched to search intent, connect every click to a landing page built for that specific offer, and track conversions accurately enough to know true cost per customer, not just cost per click.
Sample
ROAS, CPA, and CPL reported monthly per account
Weekly
Bid and budget optimization cadence
1:1
Ad-to-landing-page offer match
- Audit existing account structure and wasted spend
- Build campaigns around Search, Performance Max, and YouTube as fits
- Write and test ad copy against multiple angles
- Match ads to dedicated, conversion-built landing pages
- Implement accurate conversion tracking and offline conversion import
- Optimize bids and budget weekly based on cost-per-acquisition data
- Full account audit
- Campaign structure and build
- Ad copy and creative testing
- Landing page recommendations
- Conversion tracking setup
- Weekly optimization and monthly reporting
The same six phases, applied to google ads.
Discover
Strategize
Build
Launch
Optimize
Scale
Platforms & Tools
Google Ads — Common Questions
It depends on your industry's cost per click and sales cycle — we'll model expected cost per lead before you commit any spend.
Either — we audit existing accounts first and only rebuild what's actually underperforming, to preserve historical data and Quality Score where it's earned.
Monthly reports built around cost per lead and cost per customer, not just clicks and impressions — sample formats shown before you sign anything.
Let's talk about google ads.
One call to see where this fits into your broader marketing system.