Case Study / Law Firms
HNR Law Firm
A law firm where the cost of a missed after-hours call is a lost case, not just a lost lead.
Client Work
Ongoing engagement · Metrics labeled Sample are directional targets pending final reporting
The Challenge
- High-value search traffic wasn't converting into booked consultations
- After-hours inquiries went to voicemail and were rarely followed up quickly
- Case-type pages were generic instead of speaking to the specific search
- No system tracked which practice area actually drove the most consultations
The Strategy
We built case-type-specific landing pages matched to how clients actually search, deployed after-hours intake automation, and set up tracking to show which practice area drives the most consultations.
Before
After-hours inquiries went to voicemail; no visibility into which practice area converted best
After
After-hours leads are captured automatically; consultations are tracked by practice area
Execution
What we actually built.
- Built dedicated landing pages for each core practice area
- Implemented after-hours lead capture and automated first response
- Set up call tracking and attribution by practice area
- Optimized Google Ads campaigns around highest-intent search terms
Sample Results
Sample
After-hours leads now captured automatically
Sample
Consultation booking rate trending up
1 dashboard
Practice-area attribution now tracked in one place
Your Turn