Kash Auto
A used car dealership competing on razor-thin margins, where the highest-converting content is a straight answer to a lowball offer.
Ongoing engagement · Metrics labeled Sample are directional targets pending final reporting
- Marketplace leads went cold before a salesperson could respond
- Video content existed but wasn't structured around the offers buyers actually search for
- Review volume was thin compared to larger dealership groups nearby
- Trade-in and financing inquiries had no dedicated follow-up path
We built a short-form video content system around real negotiation and inventory content, tightened lead response through CRM automation, and put a review-generation system in place tied to every completed sale.
Before
Marketplace leads often went unanswered for hours; review volume lagged competitors
After
Leads route and get a first response automatically; reviews get requested at every delivery
What we actually built.
- Produced short-form video content around inventory, trade-in offers, and buyer FAQs
- Implemented CRM-based lead routing with automated first-response messaging
- Launched a review-generation workflow triggered at delivery
- Rebuilt Meta and marketplace ad creative around the highest-performing video hooks
Sample
Lead response time reduced after automation
Sample
Review volume trending up post-launch
Weekly
Video content now ships on a fixed cadence