Case Study / Automotive Dealerships
Sheerin Autosales
An independent auto sales lot competing with franchise dealerships on visibility, not just price.
Client Work
Ongoing engagement · Metrics labeled Sample are directional targets pending final reporting
The Challenge
- Google Business Profile and local SEO lagged behind larger dealership groups
- Inventory turned over weekly but the website and ads rarely kept pace
- No consistent content system to showcase inventory as it arrived
- Financing and trade-in leads weren't tracked past the first phone call
The Strategy
We rebuilt local SEO and Google Business Profile visibility, connected inventory updates directly into ad and social content, and implemented CRM tracking for financing and trade-in leads.
Before
Inventory content was inconsistent; financing leads weren't tracked past first contact
After
Inventory-driven content ships on a regular cadence; every financing lead is tracked in the CRM
Execution
What we actually built.
- Optimized Google Business Profile categories, photos, and posting cadence
- Built a content workflow tied to new inventory arrivals
- Launched Google and Meta ad campaigns matched to current inventory
- Implemented CRM tracking for financing and trade-in inquiries
Sample Results
Sample
Local visibility improved after profile rebuild
Sample
Inventory-matched ad campaigns launched
1 system
Every financing lead now tracked to outcome
Your Turn