Industries / Local Trades
Construction
Long sales cycles need a nurture system, not a one-time quote.
The Challenge
What makes construction marketing different
- Sales cycles run months, and leads go cold without consistent touch
- Portfolio work rarely gets documented and published
- Referral sources aren't tracked, so the best channel stays invisible
- Estimates take too long to turn around against faster competitors
Our Approach
How we'd build your system
We build long-cycle nurture sequences that keep leads warm for months, document completed projects into a content and case-study pipeline, and track referral sources so budget follows what's actually working.
Customer Journey
How a customer actually finds you.
01
Research
Prospect researches contractors for a major project
02
Quote request
Portfolio and reviews inform who gets asked
03
Long nurture
Automated touches keep the lead warm through a slow decision
04
Referral
Completed work becomes the next project's proof
Construction